Tag Archives: NVC

Non-Violent Communication: Lesson for Business

I’m on maternity leave and massively in debt thanks to my PhD. I also love Mother Earth. And I have a baby, so of course care about her health and about the planet she will inherit.

And I needed a mop.

Something that wouldn’t just push dirty water around. The cleanliness of my floor had suddenly become more important since my baby spends so much time on it!

In fact, having a baby brought housework into the foreground. I now have more to clean, and less time to clean. Being sanitary is more important, but without using toxic cleaning products.

A friend invited me to her Norwex party, and there, along with other Cool Things, was a mop that sounded too good to be true! It cleans without any floor cleaner. Just water. Thanks to the microfiber it is made of.

I consider myself to be a very conscientious shopper. I know that every dollar I spend on something tells its manufacturer, “Yes! I like that! Do it again.” For obvious reasons, this means I don’t buy plastic toxic crap made in sweatshops.

So I fired a bunch of tough questions at the Norwex Independent Consultant running the party, and was impressed by her good work in getting answers. One thing lead to another, and suddenly… I became a Norwex Independent Consultant, too!

After the initial mop and Enviro Cloth euphoria (“I can clean anything with Norwex microfiber and plain water! I am UNSTOPPABLE!!”), it dawned on me I had my own small eco-business. And that I had to Do Stuff to make sales. The products are excellent. But no one will buy any of they don’t know about them.

To encourage performance, Norwex clearly subscribes to dangling tantalizing carrots instead of using a stick. It works. I did not have to hit my first sales target, but I really really wanted to. Because then I would get free products which I either use myself or can offer to customers, which helps build my business.

But with a baby and a late start, I did not set myself up for success. There was not enough lead time before my launch party. Both the in-person and online versions flopped. Following up was slowly working, but it was now noon of the day my orders were due, and I was not even close.

A delightful and gregarious friend had been away during my launch party, and had just gotten home. She cares about me, loves Mother Earth, so I figured she would love the Norwex gear and be keen to buy some and host a party. Voila! Problem solved.

I kept working my other leads, but really I just wanted to meet up with her.

But she was busy, and I felt the clock ticking. My partner was out, and my baby not terribly cooperative about Mommy’s business.

Finally we met at 7:30pm. And she was not interested. At. All.

It was rather awkward and icky for a few moments as we navigated the fact I’d had an expectation of her that she was not willing to meet.

We were both honest about it. And I took a deep breath and reminded myself about my (albeit brief) training in non-violent communication (NVC).

Besides healthier and more compassionate communication, the gift of NVC is the shift in perspective. One of the premises of NVC is that the purpose of communication is to meet our needs. A source of conflict is when it seems our needs are not being met. A “no,” seems far worse about something I really need, versus something not that important to me.

But the truth is there are usually multiple ways to have our needs met. Suffering comes from thinking only this specific person, or that specific action, will meet our need. When I have an expectation of a specific person, for example, then I’m disappointed if they refuse to meet my need. And they may feel bad, too. But meanwhile, someone else may have been thrilled to meet my need.

And that is exactly what happened that night. In the afternoon, I had flung out a last minute Hail Mary post on FB. Basically, just being honest about what I was trying to achieve with my business that day, and that I would really appreciate it if my friends would check out my website and consider placing an order with me.

And as I talked with my uninterested friend about non-Norwex subjects, other friends were placing orders online.

In the end, I surpassed my goal. And had a lovely visit with my friend, who delighted my baby and regaled me with her adventures while away.

I’m sharing this because I think it’s valuable to remember when we get stressed out and are not thinking clearly that there really are multiple ways our needs can be met.

This is freedom. To ask for what we need, and be delighted by a “yes,” and to know that a “no,” just means a different way or person will say “yes.”

And then we can enjoy the gift of each other’s presence without expectation or disappointment.

AND be UNSTOPPABLE!!

Keep Shining,
Julie